Sports, entertainment, and gaming in one brand
Founded by Jess Chavez
ABOUT
What is SPORTSINO?
Sportsino merges sport, entertainment, and gaming into one brand. It is built around sporting events and athletes, with gaming run as the business underneath. Founded by Jess Chavez.
Sport
Built around events, athletes, and the travel that follows them. The brand uses the pull of sport, not a generic casino name.
Entertainment
The Casino floor is part of the show. Service, product, and guest experience are held to the standard of the leading international brands.
Gaming
Gaming is the business. Tables and slots are run with the discipline of a multi-unit casino operation, backed by Jess Chavez’s 30 years in the industry.
STRATEGIC POSITIONING
Event-led market entry
Sportsino is structured around the sports event as the primary demand driver. Existing audience affinity for teams, athletes, and live competition is converted into a branded entertainment and gaming environment. Casino operations sit beneath that demand layer and are managed to multi-unit performance standards. The model is led by Jess Chavez, whose 30 years of P&L, player development, and floor operations define the execution standard.
VISION
A category defined by sport
Sportsino is positioned to lead where sport, entertainment, and gaming meet. Demand is drawn from events and athletes, not from legacy casino branding. The operating model applies institutional standards of revenue management, guest experience, and floor control, with the aim of setting the reference point for this category.
OPERATING PRINCIPLE
Demand first, gaming second
Sportsino is built on a simple allocation of attention. Sport creates the audience. Entertainment holds it. Gaming monetises it. The brand does not ask the casino to generate demand on its own. It attaches gaming to an event people already travel for, and runs the floor to institutional standards of revenue, service, and control.
CAPABILITY
What the model delivers
Sportsino converts event demand and hotel-guest traffic into gaming revenue. The offer covers floor design, player development, operator consultancy, and game design. Jess Chavez has a proven record of materially lifting hotel-guest gaming yield through VIP and player development programmes.
Event integration
Sporting events and athletes function as the primary demand driver. Gaming is positioned as an adjacent revenue layer on existing event affinity, rather than as a standalone destination brand.
Player development
High-value acquisition and retention programmes, built on 30 years of VIP and international player work by Jess Chavez.
Operating control
Floor standards, staffing models, gaming integrity, and KPI performance, applied across multi-unit and new-build environments.
TRACK RECORD
Best-in-class operating results
Results delivered at a leading international casino group:
- Ranked #1 in casino customer service across the group (CS score 88.0)
- 102% overall mystery shop: floor 105%, cashier 109%, slots 104%, poker 107%
- TripAdvisor Certificate of Excellence and Casino Player Best of Gaming award
- 49% year-over-year EBITDA growth, to $7.42m, 10.5% above budget
- Player development profit from $3.16m to $6.03m
- Staff feedback 89 against an industry average of 80; 97% of staff would recommend the property
These are the standards Sportsino is built to hold.
Services
Consultancy and game design
Operating advice for casino and entertainment venues, covering performance, player development, floor standards, and launches. We provide consultancy to licensed casino operators.
Game design for operators, including table concepts built for modern markets.
Led by Jess Chavez.
Contact me
Telephone: +44 07526997945
E-Mail: jess.chavez@maximumgame.uk